Eastern Bank PLC (EBL) has entered into a strategic corporate partnership with Tahoor Studio, a prominent lifestyle and fashion brand in Bangladesh. Under the terms of the newly signed agreement, retail banking customers enrolled in the EBL Women Banking segment will be entitled to exclusive benefits, preferential privileges, and promotional offers on all merchandise across Tahoor Studio’s product portfolio.
Executive Management Presence and Signatories
The formal memorandum of understanding (MoU) was executed during an official signing ceremony held at the Eastern Bank PLC corporate headquarters in Dhaka. The agreement was signed by the primary representatives of both participating corporate entities:
M. Khorshed Anowar, Deputy Managing Director (DMD) and Head of Retail and SME Banking representing Eastern Bank PLC.
Hanium Maria Chowdhury, Founder and Chief Executive Officer (CEO) representing Tahoor Studio.
The partnership represents a continuation of Eastern Bank’s established retail strategy, which focuses on delivering enhanced consumer value and lifestyle-centric advantages through commercial alliances with leading domestic service and product providers.
Key Operational Delegations and Representatives
In addition to the primary signatories, senior management personnel and operational leaders from both institutions attended the ceremony to oversee the integration of the consumer privilege programme.
The institutional representation during the formal proceedings included the following officials:
| Corporate Institution | Representative Official | Executive Designation |
| Eastern Bank PLC (EBL) | Tanzeri Hoque | Head of Priority and Women Banking |
| Eastern Bank PLC (EBL) | Farzana Qader | Head of Retail Alliance |
| Eastern Bank PLC (EBL) | Marilyn Bristi Gomes | Senior Manager, Women Banking |
| Tahoor Studio | Md. Mahadi Hasan | Head of Business and Operations |
Strategic Alignment and Framework
According to the official press statement released by the financial institution, this commercial collaboration is specifically tailored to enhance the overall customer experience for women cardholders and account holders within EBL’s specialized retail framework.
By integrating financial services with consumer lifestyle products, Eastern Bank aims to provide distinct financial and commercial advantages to its female clientele, while simultaneously expanding the market reach of Tahoor Studio’s retail network. The specific promotional structures, discount percentages, and transactional guidelines under this agreement will be made accessible to eligible customers through the bank’s official communication channels.