Eastern Bank has officially launched ‘EBL Priority Next Gen’, a dedicated banking segment for young and emerging leaders, through its Priority Banking division. The launch event was attended by prospective youth leaders along with Ali Reza Iftekhar, Managing Director; M. Khorshed Anowar, Deputy Managing Director; Sabbir Ahmed, Country Manager of VISA-Bangladesh, Nepal and Bhutan; Sarmin Atik, Head of Liability and Wealth Management, EBL; and Tanzeri Hoque, Head of Priority and Women Banking. The ceremony took place on Friday at a premium city hotel.

EBL Priority Next Gen is designed to cater to the lifestyle, career ambitions, and social aspirations of young achievers and innovators. Members will enjoy personalised relationship management, wealth planning, wellness benefits, premium travel and lounge access, and an array of lifestyle privileges. The programme aims to enhance daily life, travel, and professional decision-making for its members, making experiences more seamless and rewarding.

The launch theme, ‘Prive’, gathered young innovators, entrepreneurs, and next-generation leaders who approach opportunities with confidence and vision. Ali Reza Iftekhar stated, “Every initiative we undertake is built upon trust, excellence, and an unwavering commitment to our customers. By welcoming the next generation, we reaffirm our dedication to delivering innovative banking experiences that align with their lifestyle, ambitions, and future vision.”