Prime Bank PLC, in collaboration with Mastercard, has introduced ‘TapIn’, a next-generation NFC-enabled debit sticker card designed to enhance the speed, security and convenience of everyday transactions. The innovative solution has been developed and powered by IDEMIA, with local technological support from ADN Technologies Ltd..
The official unveiling ceremony took place at Prime Tower and was attended by senior representatives from the partnering organisations, including M. Nazeem A. Choudhury, Deputy Managing Director of Prime Bank; Syed Mohammad Kamal, Country Manager for Bangladesh at Mastercard; and A M Ehsan-ul Haque, Chief Executive Officer of ADN Technologies Ltd.
A Compact, Contactless Solution
The TapIn sticker card is a slim, lightweight payment device embedded with Near Field Communication technology. It can be affixed to smartphones, wallets or other personal belongings, enabling users to conduct contactless ‘tap-and-go’ payments at compatible terminals worldwide. Designed for customers with fast-paced urban lifestyles, the device aims to reduce reliance on traditional plastic cards while retaining full debit card functionality.
The solution offers global acceptance across Mastercard-enabled point-of-sale terminals and online platforms. It also supports ATM withdrawals from Prime Bank ATMs through integration with the bank’s MyPrime digital banking platform.
Security and Control
Security remains central to the TapIn proposition. The sticker card is protected by enterprise-grade encryption and advanced fraud monitoring systems. Customers receive instant transaction alerts and enjoy real-time account visibility, providing greater transparency and improved financial oversight.
In addition to domestic usability, cardholders can access year-round privileges at more than 10,000 Mastercard partner merchants across Bangladesh, alongside a wide range of international promotional offers.
Key Features at a Glance
| Feature | Description |
|---|---|
| Technology | NFC-enabled contactless debit sticker |
| Developer | IDEMIA with ADN Technologies Ltd. |
| Acceptance | Global Mastercard POS and online network |
| ATM Access | Prime Bank ATMs via MyPrime |
| Security | Enterprise-grade encryption and fraud protection |
| Merchant Benefits | 10,000+ partner outlets nationwide |
| Notifications | Instant transaction alerts |
Speaking at the launch, M. Nazeem A. Choudhury emphasised the bank’s commitment to innovation and customer-centric digital services, stating that TapIn reflects Prime Bank’s ambition to simplify daily financial transactions while maintaining the highest security standards.
Syed Mohammad Kamal noted that modern consumers increasingly demand payment solutions aligned with their dynamic lifestyles. He described TapIn as a smart, stylish and secure product that delivers seamless functionality without compromising safety.
With the introduction of TapIn, Prime Bank strengthens its position in Bangladesh’s evolving digital payments landscape, responding to growing demand for frictionless, contactless financial services.