BRAC Bank has celebrated the top performers of its highly successful bancassurance campaign, “Cholo Bidesh”, conducted in strategic partnership with Pragati Life Insurance PLC. The initiative marks a significant milestone in BRAC Bank’s expanding bancassurance portfolio, underscoring the institution’s commitment to broadening access to innovative insurance solutions through collaborative partnerships.
The campaign not only emphasised effective teamwork between the two organisations but also recognised the contributions of frontline teams and individual performers in promoting customer-centric insurance adoption. The award ceremony, held on 18 December 2025 at a Dhaka hotel, was attended by senior officials, including Tareq Refat Ullah Khan, Managing Director and CEO of BRAC Bank; Syed Abdul Momen, Additional Managing Director and Head of SME Banking; and Md Jalalul Azim, Managing Director and CEO of Pragati Life Insurance PLC. Winners received air tickets as a token of recognition for their outstanding efforts.
Congratulating the award recipients, Tareq Refat Ullah Khan said,
“The success of this bancassurance campaign reflects the dedication of our teams, their steadfast focus on customers, and the strength of our partnership with Pragati Life. Recognising these achievements is not only a celebration of individual excellence, but also a significant milestone in our bancassurance journey.”
He further emphasised that BRAC Bank’s integrated banking and insurance model is poised to continue delivering value to customers while supporting sustainable growth in the years ahead.
The bank’s commitment to innovation and inclusion is reflected in its “Astha” digital platform, which allows customers to access microinsurance products with minimal premiums via a seamless, fully digital interface. This approach highlights BRAC Bank’s dedication to providing people-centric financial solutions while expanding its reach in the insurance sector.
Top Performers of ‘Cholo Bidesh’ Campaign
| Rank | Employee Name | Position/Branch | Award |
|---|---|---|---|
| 1 | Ayesha Rahman | Sales Executive, Gulshan Branch | Air Ticket |
| 2 | Rahim Uddin | Relationship Officer, Motijheel Branch | Air Ticket |
| 3 | Nusrat Jahan | Customer Service Officer, Dhanmondi Branch | Air Ticket |
| 4 | Tanvir Alam | Business Development, Banani Branch | Air Ticket |
| 5 | Fatima Noor | SME Banking Officer, Uttara Branch | Air Ticket |
Through initiatives such as “Cholo Bidesh,” BRAC Bank continues to reinforce its leadership in bancassurance, fostering a culture of excellence while ensuring customers benefit from innovative and accessible financial products.