Prime Bank PLC has announced a new strategic partnership with Jonaki by Nasreen Zamir, a well-known Bangladeshi luxury fragrance brand, offering its customers exclusive discounts on a range of premium perfumes. The agreement was signed at the bank’s corporate headquarters in Dhaka, marking another step in Prime Bank’s broader initiative to elevate customer privileges through lifestyle-enhancing collaborations.
According to a press statement issued by the bank, the signing ceremony was attended by Joarder Tanvir Faisal, Executive Vice-President and Head of Cards and Retail Assets at Prime Bank PLC, and Nasreen Zamir, Founder and CEO of Jonaki by Nasreen Zamir. Senior leaders from both organisations also witnessed the event, including Takiyan Chowdhury, Senior Vice-President and Head of Affluent Banking, and Md Sayed Mustafiz, Head of Administration at Jonaki.
Exclusive Discounts for Prime Bank Clients
Under this new arrangement, a tailored set of benefits will be available to Prime Bank’s diverse client base. Customers enrolled in the bank’s priority banking segment will enjoy a 15% discount on all perfume purchases from Jonaki. In addition, all Prime Bank cardholders, including members of its women-focused platform Neera, will be entitled to a 10% discount.
| Customer Category | Discount Offered |
|---|---|
| Priority Banking Clients | 15% |
| All Prime Bank Cardholders | 10% |
| Neera Customers | 10% |
The collaboration aims to create greater lifestyle value for customers by expanding their access to premium local brands. Jonaki, known for its artistry in crafting fragrances inspired by the essence of Bangladesh, has gained widespread popularity among clientele seeking sophisticated yet locally grounded scents. Prime Bank believes that the partnership will encourage customers to explore home-grown luxury products while enjoying financial benefits.
Partnership Aims and Broader Impact
Prime Bank has emphasised that this alliance is part of a long-term strategy to redefine banking as more than a transactional service. By aligning with lifestyle brands, the institution seeks to complement its financial offerings with premium customer experiences, reinforcing its position as a bank that understands modern consumer aspirations.
Jonaki, on its part, expressed optimism about the partnership, noting that the initiative would make their products more accessible to a wider customer base. The brand aims to capture a growing market segment that values authenticity, quality craftsmanship, and distinctive olfactory experiences.
As banking becomes increasingly competitive, such collaborations are becoming a key differentiator. Prime Bank’s management reiterated their commitment to continue expanding customer benefits, ensuring that clients receive personalised value beyond traditional banking services.