SBAC Bank PLC has entered into a strategic partnership with Best Western Plus Bay Hills Hotel through the signing of a Memorandum of Understanding (MoU), aimed at extending preferential hospitality benefits to the bank’s cardholders and employees.
The MoU signing ceremony was held recently at the head office of SBAC Bank, reflecting the institution’s ongoing efforts to enhance customer value through lifestyle-oriented partnerships. The agreement was formally signed in the presence of senior officials from both organisations, underscoring the significance of the collaboration.
SBAC Bank was represented at the event by its Managing Director and Chief Executive Officer, S. M. Mainul Kabir, who attended alongside Mohammad Shafiul Azam, Head of the Digital Financial Inclusion Division, and Md. Altaf Hossain Bhuyan, Deputy Managing Director. Best Western Plus Bay Hills was represented by its Chief Executive Officer, Shahadat Hossain Bahar. Officials from both institutions were also present, highlighting the joint commitment to the partnership.
Under the terms of the agreement, SBAC Bank’s Visa debit and credit cardholders, as well as employees of the bank, will be entitled to an exclusive discount of up to 40 per cent on room rates at Best Western Plus Bay Hills. The hotel is located in Himchari, a scenic area of Cox’s Bazar known for its natural beauty and proximity to the world’s longest sandy sea beach, making it a popular destination for both leisure and business travellers.
The initiative aligns with SBAC Bank’s broader strategy to offer value-added services beyond traditional banking. By leveraging partnerships with reputable hospitality brands, the bank aims to enhance customer satisfaction, encourage card usage, and strengthen long-term relationships with its clients and workforce. Such collaborations are also seen as supporting the domestic tourism sector by making premium accommodations more accessible to a wider segment of travellers.
Best Western Plus Bay Hills, operating under the globally recognised Best Western brand, has positioned itself as a high-quality hospitality provider in Cox’s Bazar. The partnership with a leading private commercial bank is expected to broaden the hotel’s customer base while reinforcing its corporate and institutional engagement.
Key Features of the Agreement
| Aspect | Details |
|---|---|
| Partner organisations | SBAC Bank PLC and Best Western Plus Bay Hills |
| Location of hotel | Himchari, Cox’s Bazar |
| Eligible beneficiaries | SBAC Bank Visa cardholders and employees |
| Discount offered | Up to 40% on room rates |
| Objective | Enhanced customer benefits and lifestyle banking |
Industry observers note that such bank–hospitality collaborations are becoming increasingly common as financial institutions seek to differentiate their offerings in a competitive market. For SBAC Bank, the agreement represents another step towards integrating banking services with lifestyle privileges, while for Best Western Plus Bay Hills, it provides an opportunity to strengthen occupancy and brand visibility through a trusted financial partner.