A recent survey has revealed that over half (57%) of consumers across the Asia Pacific (APAC) region view financial wellness as their top life priority. This finding comes from data released by Personetics, a provider of AI-powered personalisation and engagement solutions.
In a global survey of 2,000 consumers, with a quarter of respondents based in APAC, financial wellness ranked higher than health and wellbeing (49%) and family and relationships (48%) in terms of importance.
Notably, Generation Z respondents in APAC (aged 17-27) place an even greater emphasis on financial wellness, with 65% listing it as their top priority. This age group also shows the highest interest in financial services, with 85% stating they are “extremely” or “very interested” in services that can enhance their financial health.
The survey further found that 80% of APAC consumers would consider switching banks if it meant receiving more relevant and timely financial advice tailored to improving their financial well-being.
Participants in the survey hailed from Australia, Japan, the Philippines, Singapore, and Vietnam.
The survey, which included responses from 2,000 consumers worldwide, revealed that 57 percent of respondents from the APAC region ranked financial wellness as their number one priority. This figure placed financial stability and money management ahead of health and wellbeing, which was cited by 49 percent of respondents, and family and relationships, which ranked third at 48 percent. The results highlight a significant shift in consumer mindset, particularly in a region experiencing rapid economic change, rising living costs, and increasing financial complexity.
Industry analysts suggest that growing inflationary pressures, higher interest rates, and uncertain global economic conditions have intensified concerns around personal finances. For many consumers, financial wellness is no longer limited to saving money but now includes budgeting, debt management, investment planning, and long-term financial security. The survey results indicate that consumers increasingly view financial health as the foundation for overall life stability.
One of the most striking findings of the study was the strong emphasis placed on financial wellness by younger consumers. In the APAC region, 65 percent of Generation Z respondents—defined as individuals aged between 17 and 27—identified financial wellness as their top life priority. This marks a notable departure from earlier generations, who often prioritized career growth or personal relationships at similar life stages.