Prime Bank PLC, a leading private commercial bank, and Pandamart, a prominent online grocery delivery platform operating within Bangladesh, have successfully concluded a joint promotional campaign organised in celebration of Mother’s Day. The collaborative initiative was designed to incentivise digital retail expenditure while simultaneously providing a unique avenue for customers to honour their mothers. Following the culmination of the event, a presentation ceremony was held to facilitate and recognise the highest-spending participants, according to an official media release.
Campaign Mechanics and Criteria
The promotional event was structured around a single-day transaction metric. Under the specific terms of the campaign, eligibility for the grand prize was determined by the total monetary value of purchases executed on the Pandamart digital application. The ten customers who recorded the highest cumulative transaction amounts on 8 May 2026 were officially designated as the winners of the competition.
The corporate partnership aimed to leverage the high volume of consumer activity typically observed around calendar holidays. By encouraging spontaneous and high-value grocery shopping, both organisations reported an enthusiastic turnout from their respective consumer bases, thereby meeting the campaign’s commercial objectives.
Campaign Performance Overview
| Criterion | Campaign Metric |
| Partner Institutions | Prime Bank PLC & Pandamart |
| Occasion | International Mother’s Day |
| Key Eligibility Date | 8 May 2026 |
| Selection Parameter | Top 10 Spenders by Order Value |
| Reward Distribution | Private Banquet for Winners and Families |
| Event Venue | Tarka Restaurant, Dhaka |
Reward Distribution and Event Atmosphere
To mark the successful conclusion of the initiative, the organisers hosted a celebratory dinner party intended to serve as a tribute to the mothers of the ten selected winners. The private banquet took place at ‘Tarka’, a well-known culinary establishment located in the capital city of Dhaka.
The evening was attended by the winning consumers, their mothers, and respective family members, alongside corporate representatives from both Prime Bank PLC and Pandamart. According to the statements provided in the official press release, the event succeeded in creating a joyful, celebratory, and appreciative atmosphere, offering a heartfelt environment for all families in attendance to express gratitude towards their mothers. This corporate social engagement reflects the growing trend of institutional partnerships aiming to merge commercial promotions with community-centric recognition events.