A Memorandum of Understanding (MoU) has been signed between Pubali Bank PLC and NOVOAIR at the Card Business Division of Pubali Bank’s head office in Dhaka, according to a press release.
The agreement was formalised in the presence of senior representatives from both organisations. N. M. Firoz Kamal, Deputy General Manager and Head of the Card Business Division of Pubali Bank PLC, and Sohail Majid, Director of Marketing and Sales at NOVOAIR, attended the signing ceremony.
Other officials present included Mohammad Mizanur Rahman, Public Relations Officer and Assistant General Manager; Md. Ashadulla Khan, Assistant General Manager and Head of Card Marketing; and Md. Saiful Islam, Senior Officer for Marketing and Strategic Alliance at Pubali Bank PLC. Senior কর্মকর্তারা from NOVOAIR were also in attendance, reflecting the collaborative nature of the agreement.
Under the terms of the MoU, Pubali Bank cardholders will receive special discounts on NOVOAIR services. Specifically, customers holding Pubali Mastercard World Credit Cards will be entitled to an exclusive 20 per cent discount. Meanwhile, other Pubali cardholders will receive a 10 per cent discount when purchasing tickets through the NOVOAIR mobile application or at designated sales counters.
The partnership is designed to enhance customer benefits by combining banking services with travel incentives. Such collaborations are commonly pursued in the financial and aviation sectors to promote customer loyalty and expand service offerings. By offering discounts on air travel, Pubali Bank aims to provide added value to its cardholders, while NOVOAIR is expected to benefit from increased ticket sales and broader customer reach.
The agreement outlines a structured benefit framework for customers, as summarised below:
| Card Type | Discount Rate | Applicable Channels |
|---|---|---|
| Pubali Mastercard World Credit Card | 20% | NOVOAIR app and sales counters |
| অন্যান্য Pubali Cardholders | 10% | NOVOAIR app and sales counters |
This initiative aligns with broader trends in Bangladesh’s banking and aviation industries, where strategic partnerships are increasingly used to deliver integrated services and customer-centric incentives.